The Atlanta Falcons and other NFL players, coaches and executives will spread the word on the importance of health and fitness today during a league-wide day of community service. During the 13th annual NFL-United Way Hometown Huddle, a series of volunteer projects implemented on the same day in NFL cities nationwide, teams will be rebuilding playgrounds, hosting youth football clinics, and helping kids stay active for 60 minutes a day as part of “NFL PLAY 60”, the league’s youth health and fitness campaign.
Now in its 38th year, the United Way/NFL partnership connects “NFL PLAY 60” with United Way’s goal of 1.9 million more healthy young people by 2018. Designed to tackle childhood obesity, “NFL PLAY 60” brings together the NFL’s long-standing commitment to health and fitness with partner organizations like United Way.
“PLAY 60” is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed $200 million to youth health and fitness through programming, grants and media time for public service announcements.
The Atlanta Falcons are the only NFL team that has its entire roster scheduled to participate along with front office and Women’s Association members.
AtlantaFalcons.com will be giving you continuing coverage of the Falcons participating in Hometown Huddle all afternoon with videos and photos.